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Websites with stale content don't offer any useful data to users. Algorithms are built to favour websites with recent content. When search engine crawl webpage initially it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the net pages and index them. There are a lot more issues that you need to learn about Seo and net design. Gossip Web Design is a web design company in Australia that helps enterprise owners and entrepreneurs build their dream website. Optimising your webpage for a keyword is crucial to tell search engines like google of your website's relevance to a search term. The various search engines don’t much like JavaScript (or Flash or FRAMES) - so decrease its use. Use excessive-quality, excessive-contrast photos that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The photographs can't be left clean.