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Websites with stale content do not offer any useful info to customers. Algorithms are built to favour web sites with fresh content. When search engine crawl website to start with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that it is best to find out about Seo and net design. Gossip Web Design is a web design company in Australia that helps enterprise house owners and entrepreneurs build their dream website. Optimising your webpage for a key phrase is essential to inform serps of your webpage's relevance to a search term. The major search engines don’t much like JavaScript (or Flash or FRAMES) - so decrease its use. Use excessive-high quality, high-contrast images that have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The pictures can't be left clean.